Our Story

  • Our primary purpose is to support handicraft workers. With each purchase you make, you can help make a difference.

  • TONOTO brings you a line of handcrafted accessories combining traditional craftsmanship with a modern aesthetic with a shared passion for an innovation and handicraft, dynamic husband and wife duo Shivi Bist and Ruchit Dugar started TONOTO in 2021 we work with expert craftmen across India who meticulously embroider and embellish every piece by hand.


Each and every product we make is 100% handcrafted by a team of highly skilled artisans and craftsmen to achieve high measures of finesse, beauty and quality. We prioritize customer satisfaction with deep emphasis on excellence in quality above everything.

Empowering Women

We strive to create a women-welcoming & inclusive home for creativity & design. Our female artisans, many of whom are homemakers, walk into work with a sense of purpose and newfound confidence, their empowerment is the very soul of our brand.

Our Founders

Tonoto was founded by Shivi and Ruchit Dugar, a husband-and-wife duo passionate about innovation and craftsmanship. Shivi, a textile design graduate from NIFT, blends traditional Indian craft with modern aesthetics. Ruchit, a former lawyer, drives operations, marketing, and sales. Together, they lead a team of over 100 artisans, creating unique handcrafted treasures.

Join Our Team

We're constantly seeking out driven individuals who share our passion to join both our creative and operations teams. If you're inspired by our work and believe you can contribute to elevating it even further, we invite you to reach out to us at team@tonoto.in with your CV, cover letter, and/or portfolio.